Ferrari CEO Sergio Marchionne Confirms Supercar Maker's SUV Plans

Ferrari Wants to Invent a New Vehicle Segment With its Crossover

Speaking on the burning issue of a Ferrari SUV on a conference call, Marchionne said: "It will probably happen but it will happen in Ferrari's style".

The closest vehicle that Ferrari has to a crossover or SUV is the GTC4Lusso, which is a shooting-brake coupe.

Marchionne's "you'd have to shoot me first" attitude about producing an SUV like those offered by BMW, Bentley, and Porsche.

And all that said, Marchionne reportedly stated that the Ferrari board still hadn't decided whether or not to build a crossover, so all this talk could be moot.

Ferrari has been holding it off for as long as it can but now it seems the storied Italian marque is considering a utility vehicle set to take the shape of the ever-popular crossover and SUV markets. Ferrari shares went on the United States market in October 2015 and started Italian trading in January 2016.

The project, described as a four-seat family auto offering more cabin room than the GTC4Lusso - categorically, Ferrari's largest model - is apparently being evaluated.

It is said that the vehicle might be released to target the Asian market especially China and that we might see it as early as 2021. "It has not been done to compete with Porsche" he said, referencing the German brand's hugely profitable move into the SUV sector with its Cayenne. Marchionne explains the SUV space is "too big and too inviting", which might open the door for Ferrari to build a vehicle that has "that king of utilitarian objective". However, do note that no final decision has been made. Part of the plan includes taking the company beyond their self-imposed 10,000 vehicles per year limit, which allowed Ferrari to operate with less strict fuel-economy rules.

The business plan poses a risk, as raising annual deliveries to more than 10,000 cars a year would push Ferrari beyond its "small vehicle manufacturer" status, which protects it from some U.S. and European fuel-use and emissions rules.

"Whatever it is, it will be of the same caliber as anything else we've done".

Meanwhile, boosting output could prompt Ferrari to add a second shift to its factory in Maranello, Italy, its only manufacturing site, the people said. He intends to step down from Fiat in 2019 and Ferrari two years later.



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